Electricity generated from rooftop photovoltaics systems have the largest renewable potential in Switzerland and are expected to contribute substantially to the future Swiss electricity mix. However, so far, these systems are behind their expectations, which is why an update of PV policies is discussed. In this project, we investigate an alternative to the prevailing support scheme. What we call the "customer-oriented feed-in tariff" remunerates solar electricity injected to the grid with a percentage of the retail electricity price, the price electricity customers are paying for electricity consumption.